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The Sports Career Blog/Esports/How can ‘ Strong Values’ create successful Sponsorship Agreements in the Esports Industry?
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How can ‘ Strong Values’ create successful Sponsorship Agreements in the Esports Industry?

Luke Burdon

Reem Abdalazem Bossaty

Successfully sponsoring esports requires a deep understanding of the industry, careful selection of partners, value creation for the community, effective digital engagement, and continuous evaluation.

This weeks podcast guest is Luke Burdon, Senior Partnerships Manager at Ninjas in Pyjamas shares the world of esports sponsorship which has had tremendous growth over the years, attracting a massive global audience and generating substantial revenue.

With its increasing popularity, esports offers a fertile ground for brands and companies to establish successful sponsorships.

However, finding the right approach and strategy is crucial for ensuring a fruitful partnership.

In this episode you will learn:

  • ​ ​​​​​Why Values matter in Esports Sponsorship
  • ​How to deal with Rejection in Sales
  • ​The attitude to work in the Esports Industry

Resources & links mentioned in this episode:

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