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The Sports Career Blog/Sports Sponsorship/How can ‘Creative Thinking’ be useful in Sports Sponsorship?
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How can ‘Creative Thinking’ be useful in Sports Sponsorship?

Andy Westlake

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Today's episode, is with Andy Westlake.

Andy is a Sponsorship Consultant at Westlake Consulting and Chairman at the European Sponsorship Association.

Where he has over 30 years of experience working in the sports industry specialising in the business of sponsorship and sports marketing.

In this episode you will learn:

  • ​You will understand how creative thinking can be useful in sports sponsorship.
  • ​Andy provides sports industry examples why creative thinking is vital in sports sponsorship.
  • ​ Most of all, Andy explains to you the core skills you need to pursue a career in sports sponsorship.

Resources & links in this episode:

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