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The Sports Career Blog/Sports Business/How is Digital Fan-Engagement developing the future of the sports industry?
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How is Digital Fan-Engagement developing the future of the sports industry?

Vanessa Åsell Tsuruga

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Vanessa is the Senior Manager at Rakuten.

Where she specialises in the Digital and Content initiatives, and sponsorship assets from the sports properties in the Rakuten portfolio. To increase Rakuten services global brand awareness.

Also, Vanessa is an Author of Forget-me-not Forever. In the podcast she shares what inspired to write a book relating to her up-bring and life experiences.

In this episode you will learn:

  • ​You will learn how Digital Fan-Engagement developing the future of the sports industry.
  • ​Vanessa l shares a case study how Barcelona engage with their fans in digital format.
  • ​Vanessa shares with you tips on how to write your first book.

Resources & links in this episode:

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