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The Sports Career Blog/Sports Data/How important is ‘Data Analytics’ in the Sports Industry?
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How important is ‘Data Analytics’ in the Sports Industry?

Brenda Li

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Today's episode, is with Brenda Li.

Brenda is a Sports Scholar from the University of South Florida. Currently, she is at the Consumer Intelligence and Analytics Department at the Tampa Bay Lightnings, who are a professional ice hockey team.

If you want to understand the importance of ‘Data Analytics’ in the sports industry, it’s a MUST listen.

In this episode you will learn:

  • You will understand the importance of data analytics in the sports industry.
  • ​Brenda, explains how she has applied her sports degree studies into the sports industry.
  • ​Most of all, Brenda shares career tips to 'University Sports Students' on how they can apply their degree into the sports industry.

Resources & links in this episode:

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