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The Sports Career Blog/Sports Sponsorship/What core skills do you need to pursue a career in Sports Sponsorship?
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What core skills do you need to pursue a career in Sports Sponsorship?

Sally Hancock

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​Today's episode, is with Sally Hancock.

Sally is the Managing Partner at Y-Sport. Where she specialises in ‘Strategic Sponsorship’ in the sports industry.

With over 25 years of experience working in sports sponsorship, Sally has work with iconic companies such as Octagon, and from 2007-2012 she was the Director of the Olympic & Paralympic Games at Lloyds Bank.

Also, Sally was the Chair of the Charity 'Women in Sport'. Plus, she was awarded 'UK Sponsorship Personality of the year' in 2013 and 'Most Influential Women in Sport' in 2015.

In this episode you will learn:

  • ​You will understand the core skills to pursue a career in sports sponsorship.
  • ​Sally provides you employment tips in how you can start a career in the sports industry.
  • ​During the interview, Sally shares some fascinating 'case studies', how sports sponsorship is moving the sports industry forward.

Resources & links in this episode:

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