Successfully sponsoring esports requires a deep understanding of the industry, careful selection of partners, value creation for the community, effective digital engagement, and continuous evaluation.

This weeks podcast guest is Luke Burdon, Senior Partnerships Manager at Ninjas in Pyjamas shares the world of esports sponsorship which has had tremendous growth over the years, attracting a massive global audience and generating substantial revenue.

With its increasing popularity, esports offers a fertile ground for brands and companies to establish successful sponsorships.

However, finding the right approach and strategy is crucial for ensuring a fruitful partnership.